Last night, our technology in education class reviewed data
released by the Kaiser Family Foundation regarding the amount of media students
consume. Although I was not surprised
that technology has become more readily available for young people today, I was
floored by how much television children consume and how few boundaries they
have regarding the consumption of television and other media in the home. According to the report, 64% of young people
say that the television is left on during meal time, while 45% say that the
television is left on most of the time even when no one is actively watching. Furthermore, only three in ten students
report actually having rules in their home about how much time they can spend
with media.
I suppose when you consider the way that media reaches us in
the world, these statistics shouldn't be so alarming. Furthermore, though my kneejerk reaction to
the statistic was negative, the consumption of media on a massive scale may not
necessarily be a bad thing. Media can be
educational and eye opening. Television
today offers something for everyone. Basic
networks tend to offer an array of programming for entertainment purposes
alone, set aside regular news and educational programs. When you consider the variety available on
cable television, the potential for impact is huge. Students with televisions have access to
whole networks that broadcast in other languages, world news, networks with content specifically tailored to interests in history, science, travel, nature,
craftsmanship, music, and culture just to name a very few. The potential to engage students and to spark
real curiosity is endless.
This statistic is invaluable because it allows educators to
understand the ways in which their students receive information. However, we have to take all information,
even statistical data, with a grain of salt.
It would be naïve to think that all students are truly going home to
watch the National Geographic Network or that they consume the nightly world
news from the Spanish language network in order to stay informed and practice another
language. Furthermore, the purpose of
collecting statistical data and presenting it in a certain light may be to
intentionally illicit a specific reaction from the consumer and move them
toward certain conclusions and actions as a result. Nonetheless, sound statistical data on what
people consume will always reveal something relevant about our culture that can
in turn be utilized to reach others.
Sources:
Daily Media Use Among Children and Teens Up Dramatically From Five Years Ago - Kaiser Family Foundation. (2010, January 20). The Henry J. Kaiser Family Foundation. Retrieved August 29, 2012, from http://www.kff.org/entmedia/entmedia012010nr.cfm
[Untitled photograph of family watching television]. Retrieved August 30, 2012 from http://www.marketingpilgrim.com/wp-content/uploads/2011/02/old-fashioned-tv.jpg
Daily Media Use Among Children and Teens Up Dramatically From Five Years Ago - Kaiser Family Foundation. (2010, January 20). The Henry J. Kaiser Family Foundation. Retrieved August 29, 2012, from http://www.kff.org/entmedia/entmedia012010nr.cfm
